Confused on how to create buzz?

Want to gain a following?

Trying to get awareness about your brand?

Please Join MassChallenge and Grasshopper for

 “How to Create Buzz Around your Brand”

Date: June 23rd 2010

Time: 6:00 PM

Location: Microsoft New England Research & Development Center

Format:

6:00-6:30 Networking

6:30-6:45 Brainshark Presentation + Q & A

6:45-7:00 Holland-Mark Presentation + Q & A

7:00-7:15 David Hauser Presentation + Q & A

7:15-7:30 Kipp Bodnar Presentation + Q & A

45 Minutes of drinks, snacks, and conversations (7:30-8:15)

30 Minute Panel (all audience questions 8:15-8:45)

BrainShark – Jay Wilder

·       Topic: “How to Clone Yourself”

o   As a solo entrepreneur or an entrepreneur with a small team its really difficult to make your personal feel and passion scalable.  Jay is going to discuss how BrainShark can help you do this.

Holland-Mark – Michael Troiano

·       Topic: “How to Take your Brand from Interesting to Imperative”

o   In our current economy consumers are no longer buying products they simply thing are interesting.  They are buying what is imperative.  Michael will help you engage your brand with the external reality.

Grasshopper – David Hauser

·       Topic: “PR is Dead.  Why Sales and Social Networking is Killing Traditional PR”

o   Press releases are a waste of time, and no longer effective.  “New PR” is about building relationships and adding value first.  David will explain how he has been successful at creating a ton of Buzz around his brand!

Hubspot – Kipp Bodnar

·       Topic: “How to Use Creative Content to Jumpstart Your Business"

o   Kipp will discuss how creating compelling content can not only attract customers but increase your organic traffic. Both being free (or inexpensive) methods of making money, and hence super important when you are starting off.

Questions? Comments? Concerns? Suggestions?

Jonathan Kay - Jkay(at)grasshopper.com or @grasshopperbuzz

Salimah Nooruddin - salimah(at)masschallenge.org or @masschallenge